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From address and domain

Sender fields

Section titled “Sender fields”

These are in Project settings → Sending for every provider:

Field What it’s for
From name The name people see, such as your product’s name
From email The address campaigns come from. Use your own domain.
Reply-to Where replies go, if not the from address
Unsubscribe link domain A hostname of yours for unsubscribe links, such as email.example.com, pointed at your companion. Leave it blank to use the companion’s own address. Only for a companion on your own server: it’s unused in local mode and hidden on Rowsend Cloud.
Rate limit Emails per second across all of this project’s campaigns. Starts at 5.

A campaign can override the from name, from email and reply-to.

Authenticate your domain

Section titled “Authenticate your domain”

Gmail, Yahoo and Outlook expect bulk senders to authenticate their domain. Without it, much of your mail goes to spam or is rejected. Your provider gives you the exact records to add to your domain’s DNS:

  • SPF lists the servers allowed to send for your domain.
  • DKIM signs each message so receivers can check it wasn’t changed and came from you.
  • DMARC tells receivers what to do with mail that fails those checks. Start with v=DMARC1; p=none; and tighten it once your mail passes.

Use a subdomain such as mail.example.com for marketing email if your main domain also sends receipts or password resets, so a bad campaign can’t hurt them.

Where your provider shows the records:

  • Amazon SES: the identity’s page in the SES console, under Authentication
  • Postmark: Sender Signatures, then your domain’s DNS settings
  • Mailgun: Sending → Domains, then your domain’s DNS records
  • SMTP: your mail provider’s documentation
Section titled “Unsubscribe links”

Gmail and Yahoo also require bulk mail to have a one-click unsubscribe. Rowsend adds one to every campaign, along with an unsubscribe line in the footer, when the companion runs on a server or Rowsend Cloud. With the companion on your computer, emails ask people to reply to unsubscribe instead. See This computer.